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学术交流

【学术讲座】了解移动设备上的用户搜索行为

发布时间:2017年10月23日 来源: 点击数:

报告题目:Understanding user search behaveour on mobile devices

了解移动设备上的用户搜索行为

报告人:DrRamesh Sankaranarayana

澳洲国立大学计算机科学学院副院长

讲座时间:2017年10月25日下午14:00

讲座地点:计算机学院105报告厅

邀请人:尚学群教授

承办学院:计算机学院

联系人:武怡琼88431515

报告简介

Web search on hand-held devices has become enormously common and popular. Although a number of studies have revealed how users interact with search engine result pages (SERPs) on desktop machines, there are comparatively few studies related to user interaction in mobile web search. Search results are commonly shown in a similar way whether on a mobile phone or a desktop. Therefore, it is still difficult to know what happens between users and SERPs when searching on small screens, and this means that the current presentation of SERPs on mobile devices may not be optimal.

In this talk, four key issues will be considered: screen size for desktop monitors vs mobile devices; search behaviour on different sized small screens; horizontal viewport control in mobile web search; and the effect of snippet length on a mobile device.

The research has been conducted with a view to better understanding users mobile web search behaviour. The findings can be applied to a wide range of research areas such as information retrieval, human-computer integration, and even social science for better presentation of SERP on mobile devices.

对手持设备的网络搜索已经变得非常普遍和流行。尽管许多研究已经揭示了用户如何在桌面机器上与搜索引擎结果页面(serp)进行交互,但是在移动web搜索中与用户交互相关的研究相对较少。搜索结果通常以类似的方式显示,无论是在手机上还是在台式机上。因此,当在小屏幕上搜索时,用户和serp之间的关系仍然很困难,这意味着当前在移动设备上的SERPs可能不是最优的。在这次演讲中,我们将考虑四个关键问题:桌面显示器的屏幕尺寸和移动设备;不同大小的小屏幕上的搜索行为;移动web搜索中的水平视图控制;以及片段长度对移动设备的影响。这项研究的目的是为了更好地理解用户的移动网络搜索行为。这些发现可以应用于广泛的研究领域,如信息检索、人机集成,甚至是社会科学,以便更好地呈现在移动设备上的SERP。

报告人简介

Ramesh Sankaranarayana is currently the Associate Director (Educational Partnerships) of the Research School of Computer Science, College of Engineering and Computer Science at The Australian National University. He has previously held appointments as Associate Director (Education) in the Research School of Computer Science, and Associate Dean Undergraduate (Computer Science) in the former Faculty of Engineering and Computer Science, ANU. He graduated with a PhD from the University of Alberta, Canada and a ME (Electrical Engineering) from the Indian Institute of Science, India. His research interests lie in the areas of information retrieval, software engineering and security.

Ramesh Sankaranarayana目前是澳大利亚国立大学计算机科学学院、工程学院和计算机科学学院的副院长(主管教育合作)。他之前曾在计算机科学研究学院担任副主任(教育),以及前工程与计算机科学学院副院长(计算机科学)副主任。他毕业于加拿大阿尔伯塔大学的博士学位,以及来自印度科学研究所的一个ME(电气工程)。他的研究兴趣在于信息检索、软件工程和安全领域。